Write An Business Letter And Rationale

Business Letter and rationale

Write about ¾ of a page to one full page business letter (formatting as researched culture may dictate) + several paragraphs of rationale

· One of the great things about entering a field under the sphere of business is that you’ll get to encounter people from all over the world. Because of this plethora of diversity, it’s important to understand the nuances and intricacies that comprise different cultures and to be aware about how your own cultural makeup will interact with those of others, especially with regards to business etiquette.

· Please ponder a country that you find intriguing and/or a country where you can foresee yourself conducting business. Please do some research on the culture and etiquette of this country, especially with regards to the customs related to the ways this country conducts business. Some questions to ponder: how are gender relations handled? Will a more direct or indirect approach be appropriate when making a business proposal? Is the country high-context or low-context?  How are public-figures perceived by the general public—are they beloved? Are they despised? How personal should you get when doing business?  

I. Once you’ve researched business etiquette in this country, write a business-letter to either a potential business partner in that country or the embassy proposing some sort of business idea. In the letter you must convey proper respect for the elements of business etiquette within that country by manifesting what you’ve learned.

In other words, incorporate the ideas you learned into the letter and write the letter as would be expected in that country. You want to sound as natural as possible when expressing that you’ve done some research on customs. For example: if a country is high context, how will that effect the way you write a business letter?

II. After you write this letter, please briefly explain why you wrote the way that you did. Essentially, explain to me what you discovered (or perhaps already knew) about the business customs of the country you want to work with. 

Side-notes: I encourage you to use this assignment to explore the customs a new country that you may be interested in but aren’t necessarily familiar with. That is, if you were born in Sweden and identify as Swedish, I’d urge you to avoid writing about Sweden and opt for a country you don’t know much about. 

Requiring two sources, which should be cited with MLA formatting at the end.

While I encourage you to search far and wide for info on other countries, www.geert-hofstede.com is a fantastic resource.

Below is an example ↓↓↓

Seiberlich’s Car Dealership

Celine Chang

3893 Hopyard Blvd

Livermore, CA 94551

Autohaus Huber GmbH & Co. KG

Volker Langbehn and Robert Heinz

Kiblinger Strasse 7 83435 Bad Reichenhall

Bayern, Germany

28 September 2013

Dear Herr Langbehn,

Greetings my name is Ms. Anna Chang and I’m the assistant general manager at Seiberlich’s Car Dealership. Seiberlich’s is a brand new dealership that has opened up in Livermore, California near San Francisco. We offer our customers great quality cars and services. Our cars range from vintage to the modern style.

In the United States and as well as the around the world, Audi cars are known for their luxury quality and innovative technology that German engineers put into their cars. Our hope is to expand our sell floor with high-quality German cars like Audi to sell to our customers. That is why our general manager Mr. Peter Seiberlich has requested an appearance with your partner Herr Heinz at your Bayern location. Mr. Seiberlich will be arriving in Frankfurt at 16:00 on Sunday and will be arriving no later than 08:00 on Monday for the meeting.

If you have any further questions, I invite you to call our office at 925-343-4545. My cell phone number is 925-565-6767. I look forward to hearing from both Herr Heinz and yourself.


Celine Chang


My approach to this business letter was to be very direct. When Germans handle business, they are very direct and do not stray from the topic. That is why my letter may seem short. There will be no asking about the weather. Germans are also very formal and think highly of using titles like “Ms.” and “Mr.” This is why I added them to each name. Herr in German means “Mr.” Germans also think that using their first names are too personal; therefore, you must address them by their last name and never mention their first names. This is why I only referred to them as Herr Langbehn and Herr Heinz. Germans are very prompt. They find it insulting when you arrive at a business meeting a few minutes late. You always show up either early or on time for a meeting, hence, why I specified times in the letter. Germans prefer to talk on the telephone. That is why I put down contact information. Lastly, I mentioned San Francisco because the majority of Germans in Germany know where San Francisco. Herr Langbehn would then get a sense of where my dealership is located.