Week2 Strategic Opportunities

Find Strategic Opportunities

Describe Abell’s three-dimensional business-definition model and explain where it can be utilized. Then, consider Reader’s Digest Association, publisher of Reader’s Digest, the largest circulation magazine in the world in 1992. As famous and as popular as its magazine and brand were at the time, the real value to the company was the huge database of subscribers that it had (around 50 million readers). It has used that database to sell various products such as condensed books and other publications, videos, CDs, and so on. Using Abell’s model, explain what other products it could send down this distribution channel which would be amenable to mail order and that would appeal to its subscriber base.

In addition to the text, you must use at least one scholarly source. Your paper must be two to three pages in length (excluding a cover page and reference page) and formatted according to APA style guidelines as outlined in the Ashford Writing Center.

Grading Rubric:

Total Possible Score: 7.00

Describes Abell’s Three-Dimensional Business-Definition Model

Total: 1.50

Distinguished – Thoroughly describes Abell’s three-dimensional business-definition model. 

Proficient – Describes Abell’s three-dimensional business-definition model. Minor details are missing. 

Basic – Partially describes Abell’s three-dimensional business-definition model. Relevant details are missing. 

Below Expectations – Attempts to describe Abell’s three-dimensional business-definition model; however, significant details are missing.

Non-Performance – The description of Abell’s three-dimensional business-definition model is either nonexistent or lacks the components described in the assignment instructions.

Explains Where Abell’s Three-Dimensional Business-Definition Model Can Be Utilized

Total: 1.00

Distinguished – Thoroughly explains where Abell’s three-dimensional business-definition model can be utilized. 

Proficient – Explains where Abell’s three-dimensional business-definition model can be utilized. Minor details are missing.

Basic – Partially explains where Abell’s three-dimensional business-definition model can be utilized. Relevant details are missing.

Below Expectations – Attempts to explain where Abell’s three-dimensional business-definition model can be utilized; however, significant details are missing.

Non-Performance – The explanation of where Abell’s three-dimensional business-definition model can be utilized is either nonexistent or lacks the components described in the assignment instructions.

Using Abell’s Model, Explains What Other Products Reader’s Digest Association Could Send Down Its Distribution Channel

Total: 2.50

Distinguished – In detail, explains what other products Reader’s Digest Association could send down its distribution channel. Abell’s model is used to fully support the explanation. 

Proficient – Explains what other products Reader’s Digest Association could send down its distribution channel. Abell’s model is used to support the explanation but minor details are missing.

Basic – Briefly explains what other products Reader’s Digest Association could send down its distribution channel. Abell’s model is somewhat used to support the explanation and relevant details are missing.

Below Expectations – Attempts to explain what other products Reader’s Digest Association could send down its distribution channel; however, does not use Abell’s model to support the explanation and significant details are missing.

Non-Performance – The explanation of what other products Reader’s Digest Association could send down its distribution channel, using Abell’s model, is either nonexistent or lacks the components described in the assignment instructions.

Critical Thinking: Explanation of Issues

Total: 0.50

Distinguished – Clearly and comprehensively explains the issue to be considered, delivering all relevant information necessary for a full understanding.

Proficient – Clearly explains the issue to be considered, delivering enough relevant information for an adequate understanding.

Basic – Briefly explains the issue to be considered, delivering minimal information for a basic understanding.

Below Expectations – Briefly explains the issue to be considered, but may not deliver additional information necessary for a basic understanding.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions. 

Creative Thinking: Solving Problems

Total: 0.50

Distinguished – Develops a logical, consistent plan to solve a problem. Identifies consequences of the solution and clearly communicates the reason for choosing the solution.

Proficient – Carefully chooses among alternatives and develops a logical, consistent approach to problem solving.

Basic – Takes into account and eliminates less acceptable approaches to problem solving.

Below Expectations – Takes into account a single approach and uses the approach to problem solve.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Control of Syntax and Mechanics

Total: 0.25

Distinguished – Displays meticulous comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains no errors and is very easy to understand.

Proficient – Displays comprehension and organization of syntax and mechanics, such as spelling and grammar. Written work contains only a few minor errors and is mostly easy to understand.

Basic – Displays basic comprehension of syntax and mechanics, such as spelling and grammar. Written work contains a few errors which may slightly distract the reader.

Below Expectations – Fails to display basic comprehension of syntax or mechanics, such as spelling and grammar. Written work contains major errors which distract the reader.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: APA Formatting

Total: 0.25

Distinguished – Accurately uses APA formatting consistently throughout the paper, title page, and reference page.

Proficient – Exhibits APA formatting throughout the paper. However, layout contains a few minor errors. 

Basic – Exhibits limited knowledge of APA formatting throughout the paper. However, layout does not meet all APA requirements. 

Below Expectations – Fails to exhibit basic knowledge of APA formatting. There are frequent errors, making the layout difficult to distinguish as APA.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Page Requirement

Total: 0.25

Distinguished – The length of the paper is equivalent to the required number of correctly formatted pages. 

Proficient – The length of the paper is nearly equivalent to the required number of correctly formatted pages. 

Basic – The length of the paper is equivalent to at least three quarters of the required number of correctly formatted pages.

Below Expectations – The length of the paper is equivalent to at least one half of the required number of correctly formatted pages.   

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.

Written Communication: Resource Requirement

Total: 0.25

Distinguished – Uses more than the required number of scholarly sources, providing compelling evidence to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Proficient – Uses the required number of scholarly sources to support ideas. All sources on the reference page are used and cited correctly within the body of the assignment.

Basic – Uses less than the required number of sources to support ideas. Some sources may not be scholarly. Most sources on the reference page are used within the body of the assignment. Citations may not be formatted correctly.

Below Expectations – Uses an inadequate number of sources that provide little or no support for ideas. Sources used may not be scholarly. Most sources on the reference page are not used within the body of the assignment. Citations are not formatted correctly.

Non-Performance – The assignment is either nonexistent or lacks the components described in the instructions.