WEEK 5: COURSE PROJECT PART 2: RESEARCH PAPER

WEEK 5: COURSE PROJECT PART 2: RESEARCH PAPER

Due Sunday by 11:59pm  Points 180  Submitting a file upload Available Jun 2 at 12am – Jun 29 at 11:59pm 28 days

Review the Course Project requirements located on the Course Project Overview page in Introduction & Resources. Follow the instructions for the Course Project Part 2: Research Paper. The assignment is due at the end of this week.

The Coca Cola Company

Efrain Espadas

DeVry Keller Graduate School of Management

MIS

540

Professor Escobedo

May 19, 2019

Running head: THE COCA COLA COMPANY 1

THE COCA COLA COMPANY 2

The Coca Cola Company

Introduction

The Coca Cola Company is a corporation headquartered in the United States and is mainly engaged in the manufacture or processing and sale of concentrate for a carbonated beverage than is mixed with ingredients to sweeten the content (Soda or pop as it is called in the Midwest). Coca Cola is the world’s largest total beverage company. Price/earnings ratio normally abbreviated as P/E can be defined as the relationship between a company’s share quotation to the company’s returns per share. This ratio is used to investigate whether the company is overvalued or undervalued and for valuing a company. It shows how much investors are willing to pay per coca cola earning.

Business problems overview

The company is facing one of the greatest challenges of protecting its personnel and customers’ data from unauthorized access and manipulation. In this technological era, cyber-attacks on big companies have been on the rise and the Coca Cola company wants to stay ahead of the situation after experiencing a security breach in one of its databases (Adeyemi & Salami, 2010). The security problem caused Coca Cola’s stock to plummet during the last financial quarter losing the company millions in the process.

Data security is one of the biggest problems businesses and individuals are facing today. Since every aspect of modern civilization is embracing technology and its cutting-edge solutions. Something must be done to ensure data about Coca Cola, its customer base and vendors is kept secret and specific to the company. Coca Cola must come up with technology and new programs that will ensure that for example, the data migration process is secure and efficient. Coca Cola needs to install security protocols that ensure data privacy is given first priority.

Overview of technology solution

The Coca Cola company can curb these data security challenges through the integration of technologies like data masking that can provide protection for the company data security against access by either external or internal unwarranted individuals by putting up twelve digits’ passcode masked within the data (Dhar, Chavas, Cotterill & Gould, 2005). Also, the company can adopt technologies like data encryption and data resilience that will ensure that the data can be retrieved in the event a database is corrupted without fear of the data falling in the wrong hands.

With this kind of technology in place for the company’s data security, Coca Cola can forget the problem of data insecurity and channel their huge portion of resources which is annually allocated for network and data security. From the problem description of the company, I think this technology will provide a long-lasting solution and ensure that their stocks remain at fairly the same price making the company realize profits which were earlier a challenge due to the data insecurity challenge.

References

Dhar, T., Chavas, J. P., Cotterill, R. W., & Gould, B. W. (2005). An Econometric Analysis of Brand‐Level Strategic Pricing Between Coca‐Cola Company and PepsiCo. Journal of Economics & Management Strategy, 14(4), 905-931.

Adeyemi, S. L., & Salami, A. O. (2010). Inventory management: A tool of optimizing resources in a manufacturing industry a case study of Coca-Cola Bottling Company, Ilorin plant. Journal of social Sciences23(2), 135-142.