Website Marketing KPI
Select a website of your choosing that sells products or services.
Note: You will use this website for both the Week 3 and 4 individual assignments.
Research the company to gather additional information (e.g., via an annual report or investor relations site).
Write a 1,050-word analysis of the website in which you complete the following:
- Determine who the assumed target market is for the website.
- Evaluate the website according to the manner in which the products or services are being sold (e.g., keywords, website structure, web links, product descriptions, messaging, chats, blogs, banner ads, pop-ups, shopping cart structure).
- Describe how well you think the website will resonate with the assumed target market, and why.
- Recommend structural, design, and content updates that could be implemented to improve website performance and customer satisfaction.
- Propose key performance indicators (KPIs) and metrics that can be used to evaluate your proposed updates and determine whether they led to performance improvements.
Format your paper consistent with APA guidelines, and cite any resources used.