Unit 1 Individual Project Intergrated Marketing For Entrepreuners

Assignment Details

Assignment Description

Complete the following for this assignment:

  • Conduct preliminary market research on your venture, and write a paper of 1,500–2,000 words that responds to the following questions:
    • What is the scale of the industry (in units and dollars)?
    • What is the scope (geographical range) of the market? Is it local, regional, national, international, or global?
    • Is it a niche industry, or does it reach a mass market?
    • How profitable are the players in the industry?
    • What trends are occurring in the industry?
    • What competition is in the marketplace, and what are they doing?
  • Produce a detailed analysis of your markets, and articulate your conventional marketing goals and objectives.
  • You should use Internet research, statistical abstracts, buying power indexes, public agencies, industry associations, and competitor Web sites to deepen the analysis of your markets and your competition.
  • Include visual aids where they are appropriate.

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.