Unique Selling Position Worksheet

Unique Selling Position Worksheet Grading GuideMKT/431 Version 32

Learning Team Assignment: Unique Selling Position Worksheet

Purpose of Assignment

After completing this assignment, students will have a better understanding of buyer behavior. This understanding will make sure that the potential business opportunities are viable.

Resources Required

Students will use the Unique Selling Position worksheet that has been provided in the course. Proper research must be used to support the information presented in the worksheet.

Grading Guide

ContentMetPartially MetNot MetComments:
Discuss the buyer behavior information:In 350 to 700 words total, describe the buyer behavior factors: motivation, income level, lifestyle, environment, and programs and facilities. 
Selling PositionAddress in 3-5 sentences what makes this a unique selling position for the organization.
Business AnalysisExplain in no more than 350 words why Prime Adult Fitness has a good business idea. Base this on the buyer information presented, as well as an analysis and application of course topics.
The assignment is 1,050 to 1,250 words in length.
Total AvailableTotal Earned
3.5#/3.5
Writing GuidelinesMetPartially MetNot MetComments:
The worksheet – including tables and graphs, headings, title page, and reference page – is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total AvailableTotal Earned
 1.5#/1.5
Assignment Total#5#/5
Additional comments:

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