5. Total Quality Management:

Total Quality management is defined as a continuous effort by the management as well as employees of a particular organization to ensure long term customer loyalty and customer satisfaction through the continual improvement of the quality of its products, services, people, processes and environments.

TQM applies to all organizations, large and small, manufacturing and service, profit and non-profit. 

– IN GENRAL .

– CORE  ( HOW YOU DO TO HELP THE COMPANY ).

(HOW YOU DO BETTER THAN OTHERS ) . 

·  3 Basic competencies for this company. (if they don’t have compete , we should write the recommendation . 

6. 11 CORE PRINCPLE ( FROM THE CHAPTER ) ( chose maximum 4 ) . 

  • 8.      Communications
  • During      times of organizational change, as well as part of day-to-day operation,      effective communications plays a large part in maintaining morale and in      motivating employees at all levels. Communications involve strategies,      method, and timeliness.
  • 9. Teamwork
  • 10. Education      and training
  • The      best way to improve people on a continual basis
  • 11.      Long-term commitment: a new culture needed

Project 2

1 – Backgrounds( For the company )

· In 1924, Arthur Rawdon Spinney, a British army officer stationed in Alexandria, Egypt, identified a need in the area for imported food products, planting the seed for what would later be one of the Middle East’s leading supermarket chains.

· Spinneys’ Dubai story started in 1961, with our first supermarket opening in Al Nasr Square in 1962. At that time, it was known locally as ‘The Frozen Chicken’ – the only retailer to sell frozen chickens from a chiller van. Such innovation has remained. Spinneys enjoys a well-deserved reputation for forward-thinking, keeping pace with changes in cooking trends and the emergence of new products worldwide.

· Today, Spinneys Dubai, owned by UAE national Mr Ali Albwardy, has built a strong name for supplying top quality produce and offering a high level of customer service. Yet food standards, safety and freshness have always been at the forefront of the company’s ethos – just one reason why the Spinneys brand is defined as ‘The fresher experience’.

·

2- Vision

· Spinneys has long been committed to sustainable sourcing and now feels it is time to share its aims and objectives. After all, today’s savvy consumers don’t want to simply fill their trolleys with great produce; they want to shop responsibly and feel good about purchases, thanks to an understanding of where produce came from, how it was grown and by whom.

·

· A dedication to purchasing sustainable and ethically sourced goods, supporting and building fair, long-term relationships with farmers and taking care of the environment has been a core factor in the creation of initiatives such as the Spinneys Farmers Club and Spinneys’ partnership with Global G.A.P., a non-profit organisation for good agricultural practices. By highlighting these policies and organisations, Spinneys hope to communicate with and empower customers, allowing them to make informed choices about where and how they do their shopping.

3- Missions

But that’s not all. Sustainably produced food goes hand in hand with a healthy diet, too. One requirement that Spinneys has for produce is that it should be harvested with limited chemical input and be as fresh as possible, both crucial for maximum nutritional goodness. In short, Spinneys is helping people to make the right choice for both themselves and the world.

3- Strategic objective of ( the company )

· Spinneys operate 51 retail outlets in the United Arab Emirates, spinneys 30 outlets are Spinneys Supermarkets, 21 outlets are Spinneys Market convenience stores.

· spinneys have online privacy policy its applies only to information collected through website and not to information collected offline.

· Spinneys in-store system is committed to ensuring a hygienic, controlled and safe environment in which every department is well-presented.

4 – SWOT analysis

Strength:1- Quality product.2- Market leader.Weakness:1- Sales force is not present on all distribution sites.2- Product communication.3- Brand awareness.
Opportunities:1- Investing hugely in research and development in marketing.2- Have successfully developed discount store.3- In recent years they practiced cost cutting.Threats:1- Due to several Online lot of item over the website.2- New supermarkets are opening every week in UAE, customers are preferring to go to supermarket that are close to their home.3- Almost all the major new building is having supermarket in their ground floor, meaning they no longer travel distance to buy stuff.

5. Total Quality Management:

Total Quality management is defined as a continuous effort by the management as well as employees of a particular organization to ensure long term customer loyalty and customer satisfaction through the continual improvement of the quality of its products, services, people, processes and environments.

TQM applies to all organizations, large and small, manufacturing and service, profit and non-profit.

– IN GENRAL .

– CORE ( HOW YOU DO TO HELP THE COMPANY ).

(HOW YOU DO BETTER THAN OTHERS ) .

· 3 Basic competencies for this company. (if they don’t have compete , we should write the recommendation .

6. 11 CORE PRINCPLE ( FROM THE CHAPTER ) ( chose maximum 4 ) .

· 8. Communications

· During times of organizational change, as well as part of day-to-day operation, effective communications plays a large part in maintaining morale and in motivating employees at all levels. Communications involve strategies, method, and timeliness.

· 9. Teamwork

· 10. Education and training

· The best way to improve people on a continual basis

· 11. Long-term commitment: a new culture needed

7. Relationship between strategic management and Quality Total Management ?

8. Deming PDCA cycle:

This company is following Deming cycle

Plan: Before spinneys launches any new product, first they will conduct market research and asks the costumers about their needs and expectations. For e.g., spinneys recently started their own online shopping website. Before they launch the website, they launch the website, thy have conducted several market surveys to under customer expectations for online shopping.

Do: After creating the plan the next steps is follow the plan and product the good or service. After conducting research spinneys has now launched in their won’t online shopping website.

Check:

Act:

Analyze:

Plan: conduct consumer research and use it in planning the product

Do: produce the product

Check: to make sure the product was produced as per plan

Act: market the product

Analyze: how the product is received in the market in terms of quality, cost

9. Talk about the Leadership

– Start the business

– How the manger motivate the employee?

-talk about the ethics

– and why the suppliers important to (the company )