Part 1: Read the Case Study on p. 23. Then view the YouTube video, “The Story of Steve Jobs and Tim Cooke You Didn’t Know About”. Combine the information in the case study and in the chapter with the information from the video, and answer the questions at the end of case study. You must include observations from all three sources in your answer. Each case study should be 3 pages, double-spaced.. You should have a title page and a reference page. The title page should include your name and be titled Assignment 1 DBA 7702. Submit your paper in Microsoft Word format via the dropbox by the deadline identified above. The composition should follow conventions of standard American English appropriate for a professional and scholarly audience using APA format (6th Ed.). Do not exceed the 3-page limit and do not use personal pronouns, i.e first-person narration. All work should be in the third person. Papers that exceed page limit and that use the first person will not be accepted. Submit your paper in Microsoft Word format via the dropbox by the deadline identified above. The composition should follow conventions of standard American English appropriate for a professional and scholarly audience using APA format (6th Ed.).

Part 2: Take all the self-assessments in Chapter 2. (2-1 through 2-6) Did you gain any insights about yourself from them? If so, which ones? Explain what it is you learned, or alternatively, explain why you think the assessments did not provide you with any new insights. This response should be one page, double-spaced.