The Benefits of Business Analytics

Rubric

Written Communication Rubric
Written Communication Rubric
Criteria Ratings Pts
Content

20 to >18.4 pts

Distinguished
Reveals a solid understanding of the proposed topic as evidenced by preliminary research and knowledge.

18.4 to >16.6 pts

Proficient
Identifies significant details of the proposed topic. Reveals an adequate understanding of the topic as evidenced by the amount of preliminary research.

16.6 to >14.8 pts

Satisfactory
Reveals a restricted understanding of the proposed topic.

14.8 to >13.0 pts

Marginal
Adds little detail to describe the proposed topic.

13 to >0 pts

Unsatisfactory
Does not identify the proposed topic.
20 pts
Organization

20 to >18.4 pts

Distinguished
Well developed paragraphs. Sequencing enhances ideas and meaning. Ideas focused on central theme.

18.4 to >16.6 pts

Proficient
Smooth transition between paragraph with adequate structure and sequencing of ideas.

16.6 to >14.8 pts

Satisfactory
Transition between most paragraphs with limited paragraph structure. Sequence is not logical.

14.8 to >13.0 pts

Marginal
Some transition with poor paragraph structure and some evidence of planning.

13 to >0 pts

Unsatisfactory
No transition between paragraphs, ideas not in logical order. No structure to paragraphs.
20 pts
Development

20 to >18.4 pts

Distinguished
Ideas focus on the central theme. All ideas are clearly presented and unified.

18.4 to >16.6 pts

Proficient
Central theme is matched to the topic, most ideas explore the central theme, clear and unified.

16.6 to >14.8 pts

Satisfactory
Ideas are clear. Some ideas address the central theme. Central theme is linked to the topic.

14.8 to >13.0 pts

Marginal
Few idea address central theme. Ideas ramble and are difficult to identify.

13 to >0 pts

Unsatisfactory
Does not follow the theme with muddles unclear ideas.
20 pts
Conventions

20 to >18.4 pts

Distinguished
No errors noted.

18.4 to >16.6 pts

Proficient
1 error -sentence structure -capitalization -grammar -presentation -general structure

16.6 to >14.8 pts

Satisfactory
2-3 errors -sentence structure -capitalization -grammar -presentation -general structure

14.8 to >13.0 pts

Marginal
4-5 errors -sentence structure -capitalization -grammar -presentation -general structure

13 to >0 pts

Unsatisfactory
Multiple errors -sentence structure -capitalization -grammar -presentation -general structure
20 pts
APA Style

20 to >18.4 pts

Distinguished
No errors noted.

18.4 to >16.6 pts

Proficient
1 error -cover page -in text citations -reference page -general format

16.6 to >14.8 pts

Satisfactory
2-3 errors -cover page -in text citations -reference page -general format

14.8 to >13.0 pts

Marginal
4-5 errors -cover page -in text citations -reference page -general format

13 to >0 pts

Unsatisfactory
Multiple errors -cover page -in text citations -reference page -general format
20 pts
Total Points: 100