SWOT Analysis In Primary School
SWOT Analysis Template
Situation being analysed: _________________________________________________________________
This SWOT example is for a new business opportunity. Many criteria can apply to more than one quadrant. Identify criteria appropriate to your own SWOT situation.
|criteria examplesAdvantages of proposition?Capabilities?Competitive advantages?USP’s (unique selling points)?Resources, Assets, People?Experience, knowledge, data?Financial reserves, likely returns?Marketing – reach, distribution, awareness?Innovative aspects?Location and geographical?Price, value, quality?Accreditations, qualifications, certifications?Processes, systems, IT, communications?Cultural, attitudinal, behavioural?Management cover, succession?Philosophy and values?||strengths||weaknesses||criteria examplesDisadvantages of proposition?Gaps in capabilities?Lack of competitive strength?Reputation, presence and reach?Financials?Own known vulnerabilities?Timescales, deadlines and pressures?Cashflow, start-up cash-drain?Continuity, supply chain robustness?Effects on core activities, distraction?Reliability of data, plan predictability?Morale, commitment, leadership?Accreditations, etc?Processes and systems, etc?Management cover, succession?|
|criteria examplesMarket developments?Competitors’ vulnerabilities?Industry or lifestyle trends?Technology development and innovation?Global influences?New markets, vertical, horizontal?Niche target markets?Geographical, export, import?New USP’s?Tactics: eg, surprise, major contracts?Business and product development?Information and research?Partnerships, agencies, distribution?Volumes, production, economies?Seasonal, weather, fashion influences?||opportunities||threats||criteria examplesPolitical effects?Legislative effects?Environmental effects?IT developments?Competitor intentions – various?Market demand?New technologies, services, ideas?Vital contracts and partners?Sustaining internal capabilities?Obstacles faced?Insurmountable weaknesses?Loss of key staff?Sustainable financial backing?Economy – home, abroad?Seasonality, weather effects?|
© Alan Chapman 2005-09. Free PDF version of this tool and information about SWOT analysis methods are available at www.businessballs.com/swotanalysisfreetemplate.htm. This is a free resource from www.businessballs.com, which contains lots more useful tools, diagrams and materials. Not to be sold or published.