After obtaining the HBR Coursepack referenced in the Week 1 folder, review the following articles in the coursepack:

  • Rethinking Marketing
  • Branding in the Digital Age
  • Marketing Myopia
  • Marketing Malpractice
  • The Brand Report Card

Following your review, share a 500-word synopsis of the strategic marketing concepts discussed.   You have three attempts to submit this paper.   Once you submit, confirm that your SafeAssign score is under 25%.

For this paper, use the original dates for the articles, NOT the course pack dates.  For example, Theodore Levitt’s article is dated from 1960 NOT 2013. 

Following your review, share a 500-word minimum synopsis of the strategic marketing concepts discussed.  This paper should be a review of the readings.  Review and cite each article within your write-up.  No need to use additional sources.  This paper  should be completed using APA formatting (in-text citations and references) – attach in a word document – no PDF Files.  Follow all Written Assignment Expectations.  

Use subject headers for organization – Introduction, Conclusion and obviously specific headers to support content provided – minus 5 points if not provided.

Make sure your Plagiarism score is under 5%