Strategic Planning

Utilizing the Internet, research the homepages of a 3-star hotel organization in the United States and a 5 star international hotel organization. You must choose a different hotel chain for each location.

Write a minimum 1 page APA styled essay comparing your chosen hotel websites and answer the following questions:


  • Compare and contrast the goals and objectives (business strategy) of each property. Identify each of their competitive strengths.
  • Is their goal congruence (organizational goals and individual employee goals mesh rather than clash) at either or both of the properties?
  • Which company identifies their role in employee and community relations as part of their business strategy?
  • Since environmental issues are a very important topic in the hospitality industry, what plans do these companies have to do their part in helping to sustain the environment?

May use the following reference: Barrows, C. W. (02/2011). Introduction to Management in the Hospitality Industry, 10th Edition. [VitalSource Bookshelf Online]. Retrieved from