Strategic Marketing

eCommerce / Website Experience Audit

Q.  Pick a brand of your choice and do an audit of their website experience. How in line do you feel their website is with their overall messaging and brand value proposition? Are there areas that you find confusing or hard to understand? What recommendations would you make to improve their website experience. 

Please feel free to bring in any relevant resources or research to back up your argument. Please remember to cite your sources. 

– Name of book we study- Strategic Market Management by David A. Aaker and Christine Moorman, Eleventh edition