Starbucks Case Analysis

After reading Case 25 on Starbucks, complete a case analysis using the outline format for 200 points.  Remember that your sections should be History, Industry Analysis, Corporate Level Strategy, Business Level Strategy, Structure and Controls, Internal Environment, External Environment, and Recommendations/Evaluations.  

Remember that you may only use the textbook case and Starbuck’s website for your facts.


A. Hill, C.W., Jones, G.R., & Schilling, M.A. (2017). Strategic management theory an integrated approach. Boston Cengage Learning.

Starbucks – The Best Coffee and Espresso Drinks. (n.d.). Retrieved from