Social Media And Small Business Paper

Review the “Entrepreneurial Profile: Mehdi Farsi, Reza Farsi and Eric Ferguson: State Bicycle” on page 330 of the Essentials of Entrepreneurship and Small Business Management text.

Write a 350- to 700-word paper that discusses how this small business has used social media to develop their relationship marketing.

Address any other ways you think this company could reach their target market using social media.

Include a proper analysis and application of the course topics.

Format your paper consistent with APA guidelines.

resource 

Essentials of Entrepreneurship and Small Business Management, 8e

Chapter 9: Essentials of Entrepreneurship and Small Business Management

ISBN: 9780133849622 Author: Norman M. Scarborough

Copyright © Pearson Education, Inc. (2016)

Social Media and Small Business Grading GuideMKT/431 Version 32

Learning Team Assignment: Social Media and Small Business Paper

Purpose of Assignment

After completing this assignment, students will have a better understanding of how small businesses can use social media and e-commerce to enhance their sales and help them to reach current and potential customers.

Resources Required

Materials students must access to complete an assignment – such as appendices, websites, and sections of the text – are listed in the Resources Required section.

Grading Guide

ContentMetPartially MetNot MetComments:
Write a paper that discusses how this small business has used social media to develop their relationship marketing.· Address any other ways you think this company could reach their target market using social media.· Include a proper analysis and application of the course topics. 
The assignment is 350 to 700 words in length.
Total AvailableTotal Earned
3.5#/3.5
Writing GuidelinesMetPartially MetNot MetComments:
The paper – including tables and graphs, headings, title page, and reference page – is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total AvailableTotal Earned
 1.5#/1.5
Assignment Total#5#/5
Additional comments:

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