Signature Assignment: Strategic Integrated Marketing Plan

About Your Signature Assignment

This signature assignment is designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. The signature assignment may be graded with an automated rubric that allows the University to collect data that can be aggregated across a location or college/school and used for program improvements. 

Purpose of Assignment

The purpose of this assignment is to help students learn about the important issues and challenges involved in the creation and implementation of a Strategic Integrated Marketing Plan. They should learn the major components of implementation that must work together for a strategy to be executed successfully. They should understand the advantages and disadvantages of major marketing implementation approaches such as a Strategic Integrated Marketing Plan.

Assignment Steps

Resources: Microsoft® Word

Create a 1,400-word Strategic Integrated Marketing Plan for the organization you selected during Week 4 (Pure Foods Eatery). The completed plan must be suitable for review, and eventual approval, by the CEO of the organization.

Include the following:

  • Develop an executive summary
  • Incorporate corporate mission, goals, and objectives
  • Detailed marketing goals
  • Establish marketing objectives
  • Include overall marketing strategy
  • Detail marketing implementation
  • Include an internal marketing program
  • Include an external marketing program
  • Determine the product price
  • Explain the distribution promotion
  • Identify target groups within the organization
  • Show external customer groups or targets
  • Develop a control process

Cite a minimum of three peer-reviewed references. 

Format your paper consistent with APA guidelines.

Signature Assignment:Strategic Integrated Marketing Plan Grading GuideMKT/575 Version 62
University of Phoenix: School of Business

Signature Assignment:

Strategic Integrated Marketing Plan Grading Guide

MKT/575 Version 6

Strategic Marketing

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Individual Assignment: Strategic Integrated Marketing Plan

Purpose of Assignment

The purpose of this assignment is to help students learn about the important issues and challenges involved in the creation and implementation of a Strategic Integrated Marketing Plan. They should learn the major components of implementation that must work together for a strategy to be executed successfully. They should understand the advantages and disadvantages of major marketing implementation approaches such as a Strategic Integrated Marketing Plan.

Microsoft® Word

Grading Guide

ContentMetPartially MetNot MetComments:
The student created a 1,400-word Strategic Integrated Marketing Plan for the organization selected during Week 4. The completed plan must be suitable for review, and eventual approval, by the CEO of the organization. 
Developed an executive summary.
Included corporate mission, goals, and objectives.
Included detailed marketing goals.
Established marketing objectives.
Included overall marketing strategy.
Detailed marketing implementation.
Included an internal marketing program.
Included an external marketing program.
Determined the product price.
Explained the distribution promotion.
Identified target groups within the organization.
Showed external customer groups or targets.
Developed a control process.
The student cited a minimum of three peer-reviewed references.
Total AvailableTotal Earned
4#/4
Writing GuidelinesMetPartially MetNot MetComments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total AvailableTotal Earned
2#/2
Assignment Total#6#/6
Additional comments: