What is the Industry in which you have identified the problem? Provide details on the product/brand related to the industry. Why did you choose this industry?
What is the Marketing Problem? Is this problem related to Product, Price, Place, Promotion, or a combination of 4 P’s? The marketing problem needs to be significant. Give specifics in the problem statement. Use information from Chapter 2 and cite page numbers where you refer to characteristics of the problem.
Would you classify this problem as best solved by Exploratory, Descriptive or Causal Research? Why ?
How will you know you have been successful in solving the problem?