Use this company below to identify several strengths,weaknesses,opportunities, and threats.
Company Name: Golden Ice Cream Dream My company is an ice cream shop. I chose an ice cream shop simply because it is my favorite dessert as well as my two daughter’s favorite treat. The significance of the name of my company comes from the fact I always eat ice and relax when I’m having a bad day and it always makes me feel better for that moment . The word “golden” makes me think about the sun and being on the beach on a hot day and eating some ice cream to cool off. Company Description-Product or serviceGolden Ice cream Dream will offer homemade ice cream with a twist. We will also offer milkshakes but only the ice cream will be handmade by the customers . Customer’s will be able to make their own ice cream and choose their own flavors and ingredients. Customers will first choose from small, medium ,and large sizes. Once they choose their size they will choose their flavor. Then once the ingredients are selected they can start the process of making the ice cream with the instruction of a staff member. We will offer the basic ingredients such as whole milk,almond milk,soy milk, and fat free milk ,sugar, rock salt, and vanilla flavoring. There will also be different toppings such as sprinkles, cookie toppings, chocolate,caramel, and strawberry. Those are just a few toppings. We will offer a variety of ice cream and milkshake flavors. Here are a few flavors: vanilla, chocolate, strawberry,cookies and cream, and butter pecan.Mission statement:The mission statement of the Golden Ice Cream Dream is “to provide customers with the best memorable experience while serving top quality ingredients”. It is our vision to be the top ice cream shop in the South.