The company is the film division for a large entertainment conglomerate. The main office is located in Anaheim, California. In addition to the feature film division, the conglomerate includes theme parks, home videos, a television channel, interactive games, and theatrical productions. The company has been enjoying steady growth over the past 10 years. Last year total revenues increased by 12 percent to $21.2 billion. The company is engaged in negotiations to expand its theme park empire to mainland China and Poland. The film division generated $274 million in revenues, which was an increase of 7 percent over the past year. Profit margin was down 3 percent to 16 percent because of the poor response to three of the five major film releases for the year.
The mission for the firm: Our overriding objective is to create shareholder value by continuing to be the world’s premier entertainment company from a creative, strategic, and financial standpoint.The film division supports this mission by producing four to six high-quality, family entertainment films for mass distribution each year. In recent years, the CEO of the company has advocated that the firm take a leadership position in championing environmental concerns.
COMPANY “MUST” OBJECTIVES
Every project must meet the must objectives as determined by executive management. It is important that selected film projects not violate such objectives of high strategic priority. There are three must objectives: 1. All projects meet current legal, safety, and environmental standards. 2. All film projects should receive a PG or lower advisory rating. 3. All projects should not have an adverse effect on current or planned operations within the larger company.
COMPANY “WANT” OBJECTIVES
Want objectives are assigned weights for their relative importance. Top management is responsible for formulating, ranking, and weighting objectives to ensure that projects support the company’s strategy and mission. The following is a list of the company’s want objectives: 1. Be nominated for and win an academy award for Best Picture of the Year. 2. Create at least one new animated character each year that can star in a cartoon or TV series. 3. Generate additional merchandise revenue (action figures, dolls, interactive games, music CDs). 4. Raise public consciousness about environmental issues and concerns. 5. Generate profit in excess of 18 percent. 6. Advance the state of the art in film animation, and preserve the firm’s reputation. 7. Provide the basis for the development of a new ride at a company-owned theme park.
Part 1 (70%)
Create a process for use by the team in charge of evaluating and selecting film proposals. The process begins when the film proposal is received by the evaluation team.The process must include inputs, tools and techniques, and outputs.The minimum word count for this part of the assignment is 750.
Part 2 (30%)
Create a scoring model that the team can use to evaluate each film proposal.Your assignment will be evaluated on the following:· Meeting all aspects and requirements for project selection identified in the case· Use of course content including best practices in project selection, qualitative and quantitative techniques· A logical and realistic approach defined by the assignment· Use of APA format including the proper citation of sources