Professional Experience #4

For Professional Experience #4, you will create an outline of your presentation in Word or Excel using short bullet points and key information that you want to communicate (in either your audio or video recording for Week 8).  You will be provided with an outline example and you may choose to use that example format or create your own for this Professional Experience.


Step One: Access, download, and review the “Presentation Outline Sample” document that is provided to you as an example.

Step Two: Save the Outline Template to your desktop using the following file name format:

  • Your_Name_Presentation_Outline
  • Example file name: Ed_Buchanan_Presentation_Outline

Step Three: Review the Outline Guidelines that you will use to create an outline for your Week 8 presentation based on Week 6’s PowerPoint presentation. Note: A video preview is available under the Week 7 tab in Blackboard. Make sure you leave the comments column blank so your instructor can provide feedback.

Outline Guidelines:

  • Use Microsoft Word or Excel only to complete your outline.
  • Use short bullet points, rather than long paragraphs.
  • Focus only on the key points in your Week 6 presentation; avoid discussing less important details.
  • Refer to the example outline (provided in the Student Center).
  • Base your submission on the outline format in the example or create your own for this Professional Experience.

Note: You may use the provided Presentation Outline Sample or develop a different outline of your own using Microsoft Word or Microsoft Excel. Be sure that you save the file name using the naming convention outlined in Step Two if you choose not to use the outline example that you downloaded and saved previously.

Step Four: Save all changes you made to your document and submit your completed outline for your instructor’s review using the Professional Experience #4 assignment link in Blackboard

Use of Social Media in the Work Place

Social Media in the Work Place

Yvonne L. Winn

Professor Busby

August 15, 2020


Use of Social Media in the Work Place


The advancement in technology has led to development of social media platforms.

Firms have embraced the use of social media for purposes of communication, advertising, brand management, among others.

Most commonly used platforms are Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, etc.


Social Media Users in 2020



Importance of Firms Embracing Social Media

Globally, 3.80 billion people use social media as of January 2020, a 7% increase from January 2019 (Kemp, 1).

Companies use social media to:

Source talent through posting job openings

Enhance connection between employees and management

Respond to customer queries and concerns

Increase the company’s website traffic


Importance of Firms Embracing Social Media cont’d

Due to the many social media users globally, companies use social media platforms to enhance brand visibility and awareness through targeted campaigns (Kemp, 1).

Social media also brings interconnectedness among company staff and management through easier communication

Besides, it allows firms to respond to customer queries promptly and it’s also a platform to gauge customer satisfaction


Users of Social Media Platforms in January 2020


Advertising Through Social Media

Social media helps firms to market their products by:

Creating brand awareness and visibility

Generating leads through adverts

Increasing traffic to a company’s website

Conducting market research through media surveys and polls


Advertising Through Social Media Cont’d

Social media has become the number one advertisement platform for companies since:

It is cost-effective

Reaches a wider audience with over 3.80 billion users (Kemp, 1).

It improves a company’s brand loyalty

It offers firms an opportunity to engage clients


Policies Governing the Use of Social Media

In a company, both employees and the firm have their own social media platforms

Firms therefore, set policies governing the use of both individual and the company’s social media platforms

Such policies help to limit inappropriate use of media accounts, which would be detrimental to the company’s brand (Abdipour et al., 2)


Policies Governing the Use of Social Media Cont’d

Some of the policies firms enforce on use of social media platforms are :

Prohibiting employees from sharing company’s confidential information with the public such as trademarks, strategies, etc.

Restricting employees from communicating/posting on behalf of the company unless when authorized to

Employees should make it clear that the views they communicate through personal accounts do not represent the company’s view (Abdipour et al., 2)

Restricting staff from sharing offensive or derogatory content even on their individual accounts since they represent the company


Professional Use of a Company’s Social Media Platforms

Despite social media having numerous advantages to organizations, they can be equally detrimental if inappropriately used

Since firms commonly use social media platforms to communicate to stakeholders and the general public, they must ensure whatever they communicate is in line with the company’s values, standards, and ethics (Abdipour et al., 2)


Professional Use of a Company’s Social Media Platforms Cont’d

Some of the policies that firms enforce to ensure professional use of its social media platforms are:

Requiring its social media administrators to be ethical, courteous, and respectful in engaging clients

Observing confidentiality and data protection policies

Only posting or commenting on matters within the scope of the administrator

Consulting before sharing major-impact content


Challenges on the Use of Social Media by Companies

Despite social media providing many advantages to firms, it equally exposes them to various risks . If not properly managed, it has the potential to ruin businesses.

Some of the challenges accompanying the use of social media platforms are:

The risk of disclosure of a firm’s confidential information by employees


Challenges on the Use of Social Media by Companies- Cyber attacks Cont’d


Challenges on the Use of Social Media by Companies Cont’d

Reduced interpersonal and face-to-face interaction among staff and even the management

Exposing the company to public scrutiny and criticism. Dissatisfied customers can post negative comments on the firm’s accounts and that affects both existing and potential customers (Abdipour et al., 2).

It can also be used to campaign against the firm’s products



Since the use of social media has become part of people’s daily lives, firms have no choice but to embrace it

Social media helps firms to market their products, interact with clients, increase brand presence and visibility and respond to customer queries

A firm must put policies in place to govern its use of social media and that of its employees

Social media presents challenges to firms such as increased public scrutiny, risk of exposure of confidential information, and negative public campaigns against a firm.

However, social media offers firms many benefits than challenges and every organization must embrace its use



Simon, Kemp. 2020. Digital 2020: 3.8 Billion people use social media.

Khadije, Abdipour et al. 2019. The impact of social media in business growth and performance: A scientometrics analysis. International Journal of Data and Network Science.