1. Discuss 2 resources and 2 capabilities that are required to compete effectively in the street vending industry.
2. What are the core resources and capabilities of Wil’s Grill? Discuss one resource and one capability. Which resource or capability provides a competitive advantage to the company? Explain.
3. What gaps exist between the resources and capabilities that Wil’s Grill owns and the resources and capabilities needed to compete in the catering industry?
4. How will John acquire and/or develop the missing resources and capabilities that his company needs to enter the catering industry?
5. What course of action do you recommend for John? Expand the vending business? Enter the catering industry? Something else? Make a recommendation and justify it.