Organizational Mission Vision


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Background InformationCreating  a compelling vision and developing a strategy to achieve it is one of  leadership’s primary functions. Historically, only top leaders  understood the organization’s vision well enough to organize human and  material resources to achieve it. Today, however, leaders at every level  of the organization must understand the vision. Strategic leadership  and excellence in organizational performance does not come about by  accident. It is a conscious choice made by organizational leaders. Top  leaders know their organization’s environment, have a five- or ten-year  vision for the organization, and set believable plans to achieve their  vision. However, in this complex and ever-changing world, anticipating  the future can be very difficult. 

This  complexity explains why many leaders are more comfortable focusing on  clear, short-term goals than on uncertain, long term visions. Therefore,  leaders must keep their focus on the long-term vision as daily tasks  that meet the long-term goals of the organization. Leadership gets their  marching orders from the mission statement. The mission statement sets  the purpose of the company. Here is Alphabet’s mission statement:  “Organize the world’s information and make it universally accessible and  useful” (Google, n.d., para. 1). Alphabet’s vision statement is “to  provide access to the world’s information in one click” (Thompson, 2015,  para. 3). As you can see, the vision statement is a long term outlook.  Alphabet’s mission and vision statements are aligned, which is  important. As you imagine yourself as the leader or CEO of Alphabet,  which would you want to base your quarterly or annual goals on – the  mission statement, or the vision statement?


Google. (n.d.). Company – Google
Thompson, A. (2015). Google’s vision statement and mission statement

PromptWrite  a 2-3 page paper examining the importance of leadership vision to the  leader and to the organization. Examine the consequences of a leader  without a vision and an organization without a vision. Consequences may  relate to the organization internally, as well as relationships with  vendors, shareholders, customers, or clients. Explain how the mission  statement helps drive the vision of a company.


  1. Assess the importance of vision to the leader and to an organization.
  2. Evaluate the consequences of a leader without vision and an organization without a vision.