Organizational Communication- Discussion

Q.  What is your assessment of the vision that Beers created?

·  What exactly is her vision?

·  Is it a good vision? What makes a “good vision”?

·  Is it original? Is it stating the obvious? How important is originality?

·  Does it make sense strategically?

·  Does it meet the needs of internal and external constituencies? Who are they?

·  Why are most company vision statements so uncompelling?

– Read Beers HBS case attached below

– https://www.nytimes.com/2012/04/01/business/charlotte-beers-on-the-importance-of-self-assessment.html?ref=charlottebeers&_r=0

– https://www.youtube.com/watch?v=_gQkjk9uzSM