Organizational Communication- Discussion

Q.  What is your assessment of the vision that Beers created?

·  What exactly is her vision?

·  Is it a good vision? What makes a “good vision”?

·  Is it original? Is it stating the obvious? How important is originality?

·  Does it make sense strategically?

·  Does it meet the needs of internal and external constituencies? Who are they?

·  Why are most company vision statements so uncompelling?

– Read Beers HBS case attached below