Organizational Communication- Discussion
Q. What is your assessment of the vision that Beers created?
· What exactly is her vision?
· Is it a good vision? What makes a “good vision”?
· Is it original? Is it stating the obvious? How important is originality?
· Does it make sense strategically?
· Does it meet the needs of internal and external constituencies? Who are they?
· Why are most company vision statements so uncompelling?
– Read Beers HBS case attached below