Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. To see if you’re the right person for the job, the CEO presents you with some questions about critical marketing concepts and how they apply in the workplace.


  • Briefly answer each of      the questions on the WK1 Strategic Marketing Concepts Worksheet in your      own words using ideas from the course text and two other credible sources.      Make sure to cite the sources.
  • Explain how each concept      applies to your organization (or an organization with which you are      familiar).
  • Provide a standard      citation for each answer (author, date, pg.).
  • Apply and reference at      least three sources, including the course text.
  • Submit your completed      worksheet to the grade book.


  • This is like a scavenger hunt. You      will find the answers in the course readings and resources.
  • Consider conducting some primary      research by asking a marketing executive or manager how these concepts      apply in their environment.
  • This exercise is helping you      gather essential concepts to build a foundation for your course project.
  • This is a worksheet, not an      academic paper.
  • Your audience is the CEO, not your      professor. So, communicate in short answers that convey complete and impactful      information. No narration.
  • DO NOT copy and paste answers.      Remember that all assignments automatically get checked for similarity      issues through SafeAssign. Ensure the integrity of your work and improve      learning by defining terms in your own words and citing the source of the      borrowed ideas.