Microtrend

Marketers need to prepare for changes of the market environment proactively. Students should apply the competitive environment analysis framework to identify a microtrend that is subtle now but may have a tremendous impact in the future. It can be either Cultural, Demographical, Social, Technological, Economical, or Political (CDSTEP).  

Each student will write an essay (less than 2 pages) to identify and analyze a microtrend. Cover the following points:

  1. What is the microtrend?
  2. Why is it important?
  3. What is the future and impact of this trend?

Marketers need to prepare for changes of the market environment proactively. Students should apply the competitive environment analysis framework to identify a microtrend that is subtle now but may have a tremendous impact in the future. It can be either Cultural, Demographical, Social, Technological, Economical, or Political (CDSTEP).  

Each student will write an essay (less than 2 pages) to identify and analyze a microtrend. Cover the following points:

  1. What is the microtrend?
  2. Why is it important?
  3. What is the future and impact of this trend?