MGMT Case Question

Please read the Case in CONNECT, then look at the TOMS WEBSITE (attached here) “STORIES” section. Please answer these 3 QUESTIONS in a WORD file. 

For the TOMS Case – This is THE ASSIGNMENT. 

Please read the Case in CONNECT, then look at the TOMS WEBSITE (https://stories.toms.com/ ) “STORIES” section. Please answer these 3 QUESTIONS in a WORD file.

After reading the Case, and looking through the TOMS website:

CASE QUESTIONS

1. What do you consider to be the strategic value of TOMS’ relentless focus on differentiated Social Causes dependent on only 1 Product (shoes)?  

2. As a consumer, are you influenced by the Social Cause approach when considering a purchase?

3. Do you own any TOMS products and if so, what is your opinion of the quality/value of your purchase(s)?  If not, would you now consider purchasing from TOMS?