Extra points will be available and awarded to students completing the following assignment(s).

Marketing Article Reports (may do up to 3)

Select an article, no more than 3 years old, relating to a marketing topic. You are to read and review the article, then complete the following:

  • Summary of the article
  • Identify and comment on key marketing implications
  • Relate the article subject matter to marketing research concepts discussed in class
  • End the paper by discussing your thoughts, feelings, ideas, recommendations, etc. relating to the article and subject.

Each article report should be no less than pages. Be sure to include a hard copy of the article (which does not count towards your page count.)