Marketing Research – EXTRA CREDIT ASSIGNMENTS
Extra points will be available and awarded to students completing the following assignment(s).
Marketing Article Reports (may do up to 3)
Select an article, no more than 3 years old, relating to a marketing topic. You are to read and review the article, then complete the following:
- Summary of the article
- Identify and comment on key marketing implications
- Relate the article subject matter to marketing research concepts discussed in class
- End the paper by discussing your thoughts, feelings, ideas, recommendations, etc. relating to the article and subject.
Each article report should be no less than pages. Be sure to include a hard copy of the article (which does not count towards your page count.)