Marketing Plan For Blue Bottle Company

Organizational Overview.

Name of Organization. 

Mission Statement, Value, and Philosophy.

Product Features.

New Product Description. 

SWOT Analysis.

Strengths 

Weaknesses 

Opportunities

Threats 

Segmentation

Differentiation and Position. 

Competitors Position in South Korea. 

Perceptual Map. 

Finding Position for blue bottle in South Korea Market