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Discussion Topic: BB&T Vision and Mission Statements

In preparation for your Discussion topic, please read Chapter 2 Appendix, BB&T Vision, Mission, and Purpose in the Pearce and Robinson text. Post your answer in the Discussion Board along with your source citation in APA format.

BB&T Vision, Mission, and Purpose statement is considered an exemplary Mission Statement. Please read it, comment on the positives and negatives of this statement, and defend your answer through APA citation.