International Entry Strategies
Examine at least 3 examples of Nike entering a new national market. Find examples of export, turnkey, licensing, joint venture, and acquisition and/or greenfield strategies. How did these workout? What were the Home Country Costs and Benefits in each case?
Use of APA & ReferencesThe student uses APA format to include a front page, double space, a consistent font, headers, page numbers, and headings (titles and subtitles). Students use APA to include in-text citations and reference entries. All references must be cited in two places—within the body of your paper and on a separate reference list. Choose references judiciously and cite them accurately. Cite all sources using APA format. You must use no fewer than three library resources outside of your textbook.