To apply the concepts learned in this course, you will continue the brand audit started in Unit IV and continued in Unit V and VII. In this unit, you will complete and submit the following sections:
1. Tactical Recommendations (Discuss the brand qualities that can be leveraged in order to maintain the sustainability of this company/brand. Think about the opportunities and challenges of the brand.)
Your APA-formatted response should be a minimum of one doubled spaced pages (not including the title and reference pages). You are required to use your course textbook and at least one other credible reference. All sources used must be referenced; paraphrased and quoted material must have accompanying citations. Please use heading and subheadings as indicated above for this assignment.
Keller, K.L. (2014). Strategic brand management: Building, measuring, and managing brand equity, (4th ed.). Upper Saddle River, NJ: Prentice Hall.