Ethics And Product Consumption Paper

Resources: University Library, Internet

Go to the World’s Most Ethical Companies® Honorees or a similar site and select a company with a reputation for ethical business practices.

Write a 350- to 700-word paper in which you complete the following:

  • Evaluate the company’s past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) –honesty, responsibility, caring, respect, fairness, and citizenship.
  • Provide at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.

Use at least two research sources for this paper.

Format your paper consistent with APA guidelines.

Ethics and Product Consumption Grading GuideMKT/431 Version 32

Individual Assignment: Ethics and Product Consumption Paper

Purpose of Assignment

After completing this assignment, students will be able to research and understand ethical business practices. It is important for the overall success of a business venture to be ethical and to be socially responsible.

Resources Required

Students should go to the World’s Most Ethical Companies® Honorees or a similar site and select a company with a reputation for ethical business practices.

Grading Guide

ContentMetPartially MetNot MetComments:
Evaluates the company’s past performance marketing their product using the six pillars of the marketing code of ethics (as set forth by the American Marketing Association) —honesty, responsibility, caring, respect, fairness, and citizenship.Provides at least two ways in which the company could make further progress as a good corporate citizen when it comes to consumption of its products, such as green initiatives and philanthropic commitments.Uses at least two research sources for this paper. 
The assignment is 350 to 700 words in length.
Total AvailableTotal Earned
7#/7
Writing GuidelinesMetPartially MetNot MetComments:
The paper – including tables and graphs, headings, title page, and reference page – is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
Total AvailableTotal Earned
 3#/3
Assignment Total#10#/10
Additional comments:

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