Digital Communication Plan

Digital Communication Plan

Communication in the Information Age must demonstrate an ability to connect to the customers, clients or audience through a wide variety of technology mediums including email, text messages, social media and other virtual forms of communication and emerging technologies for a professional purpose. Select an event or specific communication goal that is appropriate from your own background. Create a communication plan that includes audience, deployment schedule, mode of communication, content, layout and design for messages.

Requirements: 

  1. In a two to three paragraph introduction, provide the context for the digital communication plan:
  • Sponsoring organization
  • Intended audience
  • Description of the event or communication goal.

Choose the platform that will be used to deliver the message. 

  • Discuss why this is an appropriate platform for the message and audience. 
  • Use resources to support your decisions. 

Create a matrix or graphic organizer to demonstrate the communication plan including the following: 

  • Platform
  • Timing
  • Brief description of message

Create at least 4 different messages to be delivered in a variety of delivery platforms.   Reflect on how your messages are aligned to the course readings. The assignment should include the following: 

  • APA Formatting including heading and subheadings.
  • Graduate level writing free from grammar and mechanical errors.
  • Citations from readings or other relevant resources to support information presented. 
  • The document should make best use of the technology.

Online Discussion Rubric – Digital Communication Plan

UnacceptablePoorFairVery Good
Content0 points2 points4 points5 points
Does not follow assignment directionsMinimally follows some of assignment directionsAdequately follows most of assignment directionsFully and completely follows assignment directions
Description of context of the digital communication plan0 points10 points15 points10 points
The description of the context of the event is not included.The description of the context is missing many components. It lacks the details to understand the critical incident.The description of the context includes all components. It provides enough details to understand the critical incident.The description of the context includes all components. It is clear and concise while providing significant details to be able to envision the importance of the message purpose.
Discussion of platform choices0 points4 points7 points10 points
The discussion of the platform choices is not included. Does not provide for a graduate-level scholarly analysis; no integration between theory and practice is evident; no reference to literatureThe discussion of the platform choices lacks critical thinking and application of the course content. Minimally provides for a graduate-level scholarly analysis; discussion is superficial in nature; no reference to literatureThe discussion of the platform choices demonstrates critical thinking and application of the course content. Adequately provides for scholarly analysis; discussion and presentation approach the graduate-level in nature; minimal reference to scholarly literatureThe discussion of the platform choices demonstrates critical thinking and application of the course content. Additionally there is unique insight and application of communication theories.Fully provides for scholarly analysis at the expected graduate-level; multiple references to scholarly literature and class discussions; full integration between theory and practice is evident
Communication plan organizational matrix0 points5 points10 points15 points
The communication plan matrix is not included or does not include the platform, timing and description of message.The communication plan matrix is included with the platform, timing and description of message. The details in the plan lack specificity or alignment.The communication plan matrix is included with the platform, timing and description of message. The details in the include marginal specificity or alignment.The communication plan matrix is included with the platform, timing and description of message. The details in the plan have specificity and alignment. Additionally, the plan demonstrates unique insight and application of the theories of communication.
Messages for a variety of delivery platforms0 points5 points10 points15 points
All four messages are not included or integration between theory and practice is not evident.All messages are included and integration between theory and practice is evident in most of the message design.All messages are included and integration between theory and practice is evident in all of the message design.All messages are included and integration between theory and practice is evident in all of the message design. Additionally, the messages demonstrate unique insight and application of the theories of communication.
Reflection0 points7 points14 points20 points
Does not provide for a graduate-level reflection to the critical incident; reflection is off topic; does not contain appropriate reference to the professional literatureand/orprofessional experiencesMinimally provides for a graduate-level reflection to the critical incident; reflection is only minimally off topic; contains few appropriate references to the professional literatureand/orprofessional experiencesAdequately provides for a graduate-level reflection to the critical incident; reflection is on topic; contains several references to the professional literatureand/orprofessional experiencesFully provides for a graduate-level reflection to the critical incident; reflection is limited to the topic; contains multiple appropriate references to the professional literature and professional experiences
Timeliness0 points2 points4 points5 points
Submitted three or more days lateSubmitted two days lateSubmitted one day lateSubmitted on or before the due date
Scholarly Writing0 points7 points14 points20 points
Does not follow APA format; multiple errors in writing, grammar, and style detract from the presentation of facts.Minimally follows APA format; several errors in writing, grammar, and style that detract from the presentation of facts.Mostly follows APA format; Some errors in writing, grammar, and style that overall do not detract from the presentation of fact.Fully and completely follows APA format; very few errors in writing, grammar, and style; scholarly writing is at the expected graduate-level.
TOTAL