A GRADE OF A 90% OR ABOVE IS REQUIRED ON ALL ASSIGNMENTS, PLEASE DO NOT BID IF YOU CANNOT DELIVER WHAT IS REQUIRED.
- Create a detailed report of your customer segments and target market. (CO1)
- Develop advertising messages targeted to your customer. (CO4)
The marketing campaign for any product or service must be tailored to the proper market segment. In Assignment 2, a positioning statement was created. From the positioning statement marketing campaigns can be developed. Assignments 4-6 create a marketing campaign. Different sections of the campaign are developed in each assignment.
For this assignment, create the objective, success measurement and campaign budget.
- The objective should include (but not limited to):
- Title of the campaign. (What is your slogan?)
- What do you want the campaign to achieve? Be detailed, this is not as simple as I want more customers. What type of customers? Number of products/services to be sold?
- Propose how you will measure success? (What metrics will you use?)
- Determine the campaign budget. (Remember, this is not the general marketing budget as a whole.) How was the figure determined?
- Be sure to state the positioning statement.
- The assignment should be 2-3 pages (excluding the title, abstract, and reference pages) and follow APA formatting.
- Support your statements with at least two peer-reviewed resources (excluding textbooks). Cite your sources in APA format.