Create a detailed report of your customer segments and target market. (CO1)

A GRADE OF A 90% OR ABOVE IS REQUIRED ON ALL ASSIGNMENTS, PLEASE DO NOT BID IF YOU CANNOT DELIVER WHAT IS REQUIRED.

  • Create a detailed report of your customer segments and target market. (CO1)
  • Develop advertising messages targeted to your customer. (CO4)

The marketing campaign for any product or service must be tailored to the proper market segment. In Assignment 2, a positioning statement was created. From the positioning statement marketing campaigns can be developed. Assignments 4-6 create a marketing campaign. Different sections of the campaign are developed in each assignment.

For this assignment, create the objective, success measurement and campaign budget.

  1. The objective should include (but not limited to):
    1. Title of the campaign. (What is your slogan?)
    2. What do you want the campaign to achieve? Be detailed, this is not as simple as I want more customers. What type of customers? Number of products/services to be sold?
  2. Propose how you will measure success? (What metrics will you use?)
  3. Determine the campaign budget. (Remember, this is not the general marketing budget as a whole.) How was the figure determined?
  4. Be sure to state the positioning statement.
  5. The assignment should be 2-3 pages (excluding the title, abstract, and reference pages) and follow APA formatting.
  6. Support your statements with at least two peer-reviewed resources (excluding textbooks). Cite your sources in APA format.
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