Competing With A Goliath
- Answer a minimum of 2 questions out of 3
- Each post should be 150 words minimum
Q1. What is Tela’s positioning and how well is it working?
Q2. Which of the four brand positioning options should Tela pursue? Which criteria are you using to evaluate each option?
Q3. What special challenges does Tela face as a second mover?
|Number of critiques/reviews||The student answered at least 2 of the 3 questions with sufficient depth (minimum of 150 words per answer)0 answer = 0 pt1 answer = 5 pts2 or more answers = 10 pts||Out of 10|
|Quality of reflection||The student provides quality answers that show a good understanding of the case and strong analytical skills· Provide nuanced answers (pros and cons of both sides)· Support his/her ideas with information from case, lectures, or outside sources||Out of 20|
|Quality of grammar/structure of answer||· Posts are easy to read and free of typos and grammatical mistakes||Out of 10|
|TOTAL||Out of 40|