Case Study

Choose a company different from the company you used for the week five paper.   You may not have two papers about the same company.  You may not use a paper or any part of a paper from a previous class. Name your selection on your title page. 

No abstract is required.

Read the case study and answer the following questions in your paper.

1. Assess the effectiveness of your company’s leadership.

2. Discuss the basis of your company’s competitive advantage and the potential challenges to its strategy.

3. What growth strategies might your company pursue? 

Submit your paper into the assignment section of the classroom.

Font and Spacing – Use Times New Roman 12 pitch font with double-spaced lines.

Length – Write a 3 to 5 page analysis not including the title page and citation page. No fewer than 1050 words!

Reference Page – Include all sources including your textbook on a Reference page

Utilize the APA Style for documenting sources. You will need to include at least 2 sources in addition to your text. Finally, remember Wikipedia is NOT a scholarly source.

Punctuation, essay format (thesis, supporting paragraphs with transition and topic sentences, and summary) grammar and documentation count toward your grade. 

Review the Grading Rubric attached here for detailed information about the essay grading criteria.