BUSINESS Presentation


You are a team of consultants who have received an RFP (request for pitch) from a potential client 

(seminar tutor). The client is contemplating entering a new market with his/her technology product and 

is asking for your consulting team to provide a presentation to win a piece of business. 

The pitch presentation is to focus on key considerations for entering country X from country Y using 

information learned in the lectures. A framework should be included in the report to help make sense 

of the information e.g. SWOT, PESTLE or another of your choice.

If you are successful, you will represent and guide the client through the process of entering this new 


Here is what agreed on so far.

Company Name : Compact Screens Ltd

Product: mobile phone projector and folding screen

Two countries : USA to host , Zambia to receive

Target Market: Teachers/Schools

Framework : SWOT focusing on : Weakness = distribution slow and difficult , Opportunity = government pushing to get more technology in schools, high percentage of population have phones.

We seem to have our angle ( that since few have tv’s our product can be used to show documentaries or other media to students to help with their learning and being portable makes easy to store or to use to travel to harder to reach schools. 

The question is how to incorporate hofstede 6 dimensions in this presentation ?