BUS 300 DQ_Communications.

Please respond to the following:

Research on the Internet a recent public relations campaign with wide media exposure and evaluate its goal or goals. There are four typical goals for public relations communications: to inform, to persuade, to motivate, and to build mutual understanding. Based on the recent public relations campaign researched, explain in detail which goal or goals you think the campaign was reaching for and how the campaign tried to achieve them.

Research on the Internet a current public relations campaign which applies any one of the theories of communication. Chapter 3 discusses a number of traditional and contemporary theories of communication. Choose one of these theories and explain in detail how this theory can guide a public relations campaign. Based on the topic researched, provide at least one example of how this theory has been used in a current public relations campaign.