Select a global company. Identify the company structure, what global markets they currently compete in and select a country where that company is not currently positioned.

From the country where the company is not currently positioned, analyze the following factors identifying internal strengths and weaknesses, as well external opportunities and strengths of entering the new market for each of these areas:

  • Sociocultural factors
  • Economic and financial forces
  • Legal and regulatory Forces
  • Physical and environmental forces