Analysis Of 2019 Super Bowl TV Commercials

 Here’s what you need to do: 

 View all these clips (see URL below). Download the attached Excel form, complete it for 12 ads of your choosing.  Try to pick the ads you find memorable, impactful, emotional, humorous or other criteria you define. 

*Select 12 of them !!!!!

*Simply copy and paste this URL into your browser to get started:

Sheet1
Your Name Here:

Advertiser #1
Advertiser #2
Advertiser #3
Advertiser #4
Advertiser #5
Advertiser #6
Advertiser #7
Advertiser #8
Advertiser #9
Advertiser #10
Advertiser #11
Advertiser #12
Name of advertiser here->

Who is the target audience of the commercial?

How does the commercial get your attention?

How does the advertiser make it memorable?

What sort of mood is the advertiser trying to create?

How does the soundtrack affect your emotions & reaction?

How do the actors influence you?

How is language used in the ad to improve effectiveness somehow?

What criteria did you use to evaluate this ad as highly effective?