Air Canada Supply chain

Make a research paper on Air Canada Corporation supply chain structure and organization structure impact a company’s ability to successfully pursue its vision and strategies.

Similarity less than 5%

Do not rephrase from a single document, please.

Look again at the issues of organization structure. Both supply chain structure and organization structure impact a company’s ability to successfully pursue its vision and strategies. You will use this week’s readings as a guide to your research, investigating sources that will explain your company’s marketing initiatives and finance philosophy.

Then review the case study on coffee provided. You will apply your analysis for this assignment to develop a process for analyzing your own company. Feedback from the instructor on how you approached this case analysis can then be applied to your chosen company for the final report in Unit 11.

  1. Determine the issues raised in the readings, and in your personal observation and study, that you will focus on in your case study analysis.  *****Please note: You will be reviewing the coffee supply chain case study as an example to draw upon for your own paper (Air Canada).  Do not write about the coffee chain case study but use it as a guide for your own company (Air Canada).  You need to focus on Air Canada that you are researching no the coffee supply chain case study.
  2. Read the case study, Coffee – The Supply Chain: A Nestlé case study, carefully, and gather from it the information you will need for your analysis.
  3. Submit a 5-page paper in APA format, excluding the title page and reference page.  Analyze the coffee case study and integrate any pertinent implications you have learned from the analysis into your report.


Part 3 will be marked in its entirety out of 100. The following rubric indicates the criteria students are to adhere to, and their relative weights to the assignment overall.

Activity/Competencies Demonstrated

% of Final Grade


Content (60%)

a. Identifies the elements of the case study


b. Identifies the methods of research used in the case study


c. Evaluate the appropriateness of the case study methods in this case


d. Determine the criteria by which the company was suitable for case study research



Communication (25%)

a. Uses language clearly and effectively


b. Information organized intelligently and holistically (i.e., not simply answers to questions)


c. Proper introduction and conclusion to paper



Attention to Detail (15%)

a. APA Formatting (title, headings, and references)


b. Spelling and Grammar